TOC: J Res Interactive Mar
Introduction
Journal of Research in Interactive Marketing, 11(2)
Brand choice via incidental social media exposure
William F. Humphrey Jr, Debra A. Laverie, and Shannon B. Rinaldo
Simpler online ratings formats increase consumer trust
Alena Kostyk, James M. Leonhardt, and Mihai Niculescu
Conversion potential: a metric for evaluating search engine advertising performance
Bernard J. Jansen and Theresa B. Clarke
Digital channels for building collaborative consumption communities
Alex Garrett, Karla Straker, and Cara Wrigley
Omni-channel marketing, integrated marketing communications and consumer engagement
Elizabeth Manser Payne, James W. Peltier, and Victor A. Barger
Improving banner ad strategies through predictive modeling
Michael W. Obal and Wen Lv