TOC: J Mar
Introduction
Journal of Marketing, 81(4)
Group Marketing: Theory, Mechanisms, and Dynamics
–Colleen M. Harmeling, Robert W. Palmatier, Eric (Er) Fang, and Dainwen Wang [] []
Relative Strategic Emphasis and Firm-Idiosyncratic Risk: The Moderating Role of Relative Performance and Demand Instability
–Kyuhong Han, Vikas Mittal, and Yan Zhang [] []
Return on Engagement Initiatives: A Study of a Business-to-Business Mobile App
–Manpreet Gill, Shrihari Sridhar, and Rajdeep Grewal [] []
The Dynamic Interplay Between Recorded Music and Live Concerts: The Role of Piracy, Unbundling, and Artist Characteristics
–Dominik Papies and Harald J. van Heerde [] []
Harvesting Brand Information from Social Tags
–Hyoryung Nam, Yogesh V. Joshi, and P.K. Kannan [] []
Predicting Mobile Advertising Response Using Consumer Colocation Networks
–Peter Pal Zubcsek, Zsolt Katona, and Miklos Sarvary [] []
On the Competitive and Collaborative Implications of Category Captainship
–Yasin Alan, Jeffrey P. Dotson, and Mümin Kurtulus [] []
Salesperson Solution Involvement and Sales Performance: The Contingent Role of Supplier Firm and Customer–Supplier Relationship Characteristics
–Nikolaos G. Panagopoulos, Adam A. Rapp, and Jessica L. Ogilvie [] []