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Conceptualizing Consciousness in Consumer Research
Lawrence E. Williams; T. Andrew Poehlman

Consumers (and Consumer Researchers) Need Conscious Thinking in Addition to Unconscious Processes: A Call for Integrative Models, A Commentary on Williams and Poehlman
Roy F. Baumeister; Cory J. Clark; Jonghan Kim; Stephan Lau

An Interdisciplinary Lens on Consciousness: The Consciousness Continuum and How to (Not) Study It in the Brain and the Gut, A Commentary on Williams and Poehlman
Hilke Plassmann; Milica Mormann

How to Study Consciousness in Consumer Research, A Commentary on Williams and Poehlman
Steven Sweldens; Mirjam A. Tuk; Mandy Hütter

The Case for Considering Consciousness Second: Response to Baumeister et al.; Plassmann and Mormann; and Sweldens, Tuk, and Hütter
T. Andrew Poehlman ; Lawrence E. Williams

Attention, Attitudes, and Action: When and Why Incidental Fear Increases Consumer Choice
Nicole Verrochi Coleman; Patti Williams ; Andrea C. Morales; Andrew Edward White

The Effect of Future Event Markers on Intertemporal Choice Is Moderated by the Reliance on Emotions versus Reason to Make Decisions
Frank May

Consuming for an Imagined Future: Middle-Class Consumer Lifestyle and Exploratory Experiences in the Transition to Adulthood
Michelle F. Weinberger ; Jane R. Zavisca; Jennifer M. Silva

Routines Disrupted: Reestablishing Security through Practice Alignment
Marcus Phipps; Julie L. Ozanne

Round Off the Bargaining: The Effects of Offer Roundness on Willingness to Accept
Dengfeng Yan; Jorge Pena-Marin

Color Saturation Increases Perceived Product Size
Henrik Hagtvedt ; S. Adam Brasel

Products as Pals: Engaging with Anthropomorphic Products Mitigates the Effects of Social Exclusion
James A. Mourey ; Jenny G. Olson; Carolyn Yoon

Fired Up for the Future: How Time Shapes Sharing
Evan Weingarten ; Jonah Berger

Contextual Influences on Message Persuasion: The Effect of Empty Space
Canice M. C. Kwan ; Xianchi Dai; Robert S. Wyer, JR.

Tutorial in Consumer Research

Keeping It Real in Experimental Research—Understanding When, Where, and How to Enhance Realism and Measure Consumer Behavior
Andrea C. Morales; On Amir; Leonard Lee

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