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Call for Papers
Special Issue for Spring 2018: Teaching Innovations in Marketing
Guest Editor: Jane Machin, Radford University, Virginia (jmachin@radford.edu)

Submission deadline EXTENDED: September 21st, 2017

This special issue is dedicated to innovations in marketing pedagogy. Innovations may focus on instruction related to any aspect of marketing, from any marketing-related course, at either the graduate or undergraduate level. Papers should identify how the innovation is novel and the value it brings to the marketing pedagogy. Papers should clearly articulate how readers could adopt the innovation in their own classroom.

Authors should consider the following outline when preparing a manuscript:

1. Clearly state the challenge or opportunity the innovation is intended to address.
2. Explain how the challenge or opportunity relates to marketing curriculum objectives.
3. Outline the innovation itself
   1. What information do the students have about or related to the topic?
   2. What information did the instructor want the students to know after this innovation?
   3. What is the basic process used to deliver the information including time and resources?
   4. What materials did the instructor provide to the students? Provide sample(s), if possible.
4. Explain why the innovation is novel – how is it different from existing instruction methods
5. Explain why the innovation is valuable – how well does it address the challenge or opportunity.
6. Report assessment results of the innovation’s effectiveness in addressing the topic, if available.
7. Summarize challenges or concerns encountered when using the innovation and how an instructor might deal with them.
8. Comment on the adaptability of the innovation across marketing courses and provide guidance for implementation.

Marketing Education Review receives all manuscript submissions electronically via its ScholarOne Manuscripts site located at

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Once an author has established an account and entered the “Author Center,” the author will be prompted to “Click here to submit a new manuscript.” Authors must (1) select the “Type” of article as a “Special Issue Article” and (2) in response to the question, “Is the manuscript a candidate for a special issue?” select “Innovations in Marketing.”

Manuscripts should be double-spaced (including references), using standard 12-point type. There is a strict a 10-page, double-spaced maximum length for the special issue. Submissions that do not follow the required formatting style will not be considered for publication. For further details on formatting, please consult the Instructions for Authors section of the Marketing Education Review site at

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