Finance in Marketing Course
Introduction
The Marketing Accountability Standards Board solicits input on course materials and other feedback
MASB’s Finance in Marketing Course
The Marketing Accountability Standards Board (MASB) is creating a Finance in Marketing Course. If you have time to volunteer to give us feedback on our materials and/or make other suggestions please contact Neil Bendle (nbendle@ivey.ca).
The MASB MISSION is to establish marketing measurement and accountability standards across industry and domain for continuous improvement in financial performance and for the guidance and education of business decision-makers and users of performance and financial information. Members include major companies, e.g., PepsiCo, Molson Coors, ESPN, etc…, and academics from leading business schools.
If you would like to know more about the work of MASB in setting the measurement and accountability standards for marketing visit their website () and email Neil Bendle (nbendle@ivey.ca) who is the Chair of the MASB Advisory Group.
Neil Bendle
Associate Professor of Marketing
Ivey Business School
Western University
nbendle@ivey.uwo.ca