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Philip Kotler

“I am sure that you understand that marketing is both a philosophy centered on serving customers and a set of activities and skills to solve economic and social problems. Almost everyone is involved in marketing something to someone, whether it is a young man courting a young woman, a CEO trying to get a contract or a junior worker trying to get a promotion.”

Sidney Jay Levy

"Making up things was fun as a kid. Being a voracious reader and reading a play meant writing a play. I therefore had an experience in marketing of the arts by building a marionette theater out of orange crates, writing a script version of Cinderella and stringing up a set of celluloid Kewpie dolls as characters."

Morris B. Holbrook

“One of my first big breakthroughs involved measurement issues relating to a conventional multiattribute attitude model applied to the case of jazz singers. I began to devote more and more of my attention to addressing marketing- and consumer-oriented issues related to music, movies, plays, books, poems, paintings, photography, sculptures, TV shows, sports, and other branches of the arts and entertainment.”

Russell Belk

“There is certainly no single way to pursue a successful career. But I hope that by showing how I happened to get to where I am, I may give support and encouragement to those who may feel they are outside the academic mainstream in marketing or that their ideas don’t quite jell with those of colleagues.”