TOC: J Mar Man
Introduction
Journal of Marketing Management, (7/8)
Editorial
The question of ‘alternatives’ within food and drink markets and marketing: introduction to the special issue
–Jennifer Smith Maguire, David J. Watson & John T. Lang [] []
Running wild in the marketplace: the articulation and negotiation of an alternative food network
–Ingrid Kajzer Mitchell, Will Low, Eileen Davenport & Tim Brigham [] []
Making a market for alternatives: marketing devices and the qualification of a vegan milk substitute
–Christian Fuentes & Maria Fuentes [] []
Making a market for male dairy calves: alternative and mainstream relationality
–Gillian C. Hopkinson [] []
Alternative food consumption (AFC): idiocentric and allocentric factors of influence among low socio-economic status (SES) consumers
–Wided Batat, Paula C. Peter, Handan Vicdan, Valerie Manna, Ebru Ulusoy, Emre Ulusoy & Soonkwan Hong [] []
Food capacity in alternative food markets: visceral encounters, bodily interactions and contagious magic
–Helene Cherrier [] []
Normalising alternative practices: the recovery, distribution and consumption of food waste
–Johanna F. Gollnhofer [] []
Commentaries
Complicating conventionalisation
–Juliet B. Schor & Connor J. Fitzmaurice [] []
Can there really be ‘True’ alternatives within the food and drink markets? If so, can they survive as alternative forms?
–George Ritzer [] []
Can consumers buy alternative foods at a big box supermarket?
–Josée Johnston [] []