TOC: J Intl Con Mar
Introduction
Journal of International Consumer Marketing, 29(4)
Editorial
–C. Anthony Di Benedetto []
Hoarding and Frugality Tendencies and their Impact on Consumer Behaviors
–Aviv Shoham, Yossi Gavish & Sagi Akron [] []
It Makes Me Feel So Good: An Experimental Study of the Placebo Effect Generated by Brands
–Carlos Alberto Alves, Evandro Luiz Lopes & José Mauro da Costa Hernandez [] []
The Formation of Brand Loyalty: A Partial Dual-Factor Explanation
–Yueli Zhang & Feng Liu [] []
Determinants of African Women’s Brand Sensitivity Toward Cosmetics
–Bernard Korai [] [Google Scholar]
A More Comprehensive View of Consumer Confusion: Scale Development
–Aysegül Ermeç Sertoglu & Bahtisen Kavak [] []