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Revisit: Macromarketing 2017

Introduction

Special issue associated with the conference has a new deadline of 31 Aug 2017

After successful paper presentations at the 42nd Macromarketing Conference, and several requests, the guest editors (Ben Wooliscroft and Alexandra Ganglmair-Wooliscroft, both of the University of Otago) of the special issue on:

Marketing Systems’ Contributions to Society: Past, Present and Potential

deadline for submission has been extended to the 31st August. The editors remain happy to discuss the suitability of papers for the special issue.

Ben Wooliscroft <ben.wooliscroft@otago.ac.nz>