Marketing Strategy and Data Analytics
Introduction
Teaching materials freely available from Rob Palmatier and Hari Sridhar
Marketing Strategy and Data Analytics Teaching Materials
Rob Palmatier and Hari Sridhar are offering easy access to teaching materials (+500 slides, +10 hours of videos, datasets, cases, syllabi, and instructor manuals) for their new textbook: Marketing Strategy: Based on First Principles and Data Analytics.
Go to and download teaching materials useful for either Marketing Strategy or Data Analytics classes. Feel free to use teaching materials even if you are not interested in using their book.
Email Rob Palmatier at Palmatrw@uw.edu to get a sample copy of the book.