TOC: Intl J Bank Mar
Introduction
International Journal of Bank Marketing, 35(5)
Literacy matters in marketing
Bruce A. Huhmann
Clear, conspicuous, and improving
Taejun (David) Lee
Elucidating perceived overall service quality in retail banking
Zalfa Laili Hamzah, Siew Peng Lee, and Sedigheh Moghavvemi
Financial education and financial satisfaction
Jing Jian Xiao and Nilton Porto
Attitudinal factors, financial literacy, and stock market participation
Sreeram Sivaramakrishnan, Mala Srivastava, and Anupam Rastogi
Credit card knowledge, social motivation, and credit card misuse among college students
Yam B. Limbu