TOC: AMS Rev
Introduction
AMS Review, 7(1)
Disciplinary memory and theory development
Manjit S. Yadav
Theory/Conceptual
Conducting field-based, discovery-oriented research: lessons from our market orientation research experience
Bernard J. Jaworski & Ajay K. Kohli
Commentary
Market orientation: reflections on field-based, discovery-oriented research
Gregory S. Carpenter
Commentary
Disruptive marketing strategy
G. Tomas M. Hult & David J. Ketchen
Commentary
Research on market orientation: Some lessons shared and issues discussed in a doctoral seminar
Rajan Varadarajan
Theory/Conceptual
Disadoption
Donald R. Lehmann & Jeffrey R. Parker
Theory/Conceptual
Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory: Securing the foundations of strategic marketing theory and research
Shelby D. Hunt
Theory/Conceptual
The self-concept life cycle and brand perceptions: An interdisciplinary perspective
Hector Gonzalez-Jimenez