TOC: Young Consumers
Introduction
Young Consumers, 18(2)
The perception of media messages by preschool children
Blandína Šramová and Jirí Pavelka
Typology of measures of children engagement in parental purchase decisions
Vytautas Dikcius, Indre Pikturniene, and James Reardon
Digital natives: the engagement experience to online protection
Monica Recalde and Elena Gutiérrez-García
A structural model of the antecedents and consequences of Generation Y luxury fashion goods purchase decisions
Catherine Qian Ying Soh, Sajad Rezaei, and Man-Li Gu