TOC: J Con Psych
Introduction
Journal of Consumer Psychology, 27(3)
Just do it! Why committed consumers react negatively to assertive ads
Yael Zemack-Rugar, Sarah G. Moore, Gavan J. Fitzsimons
How goal progress influences regulatory focus in goal pursuit
Olya Bullard, Rajesh V. Manchanda
The rebound of the forgone alternative
Zachary G. Arens, Rebecca W. Hamilton
R-E-S-P-E-C-T Find out what my name means to me: The effects of marketplace misidentification on consumption
Tracy Rank-Christman, Maureen Morrin, Christine Ringler
The satiating effect of pricing: The influence of price on enjoyment over time
Kelly L. Haws, Brent McFerran, Joseph P. Redden
Consumer desire for control as a barrier to new product adoption
Ali Faraji-Rad, Shiri Melumad, Gita Venkataramani Johar
Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me
Deborah J. MacInnis, Valerie S. Folkes
Normative tightness-looseness: A research dialogue
Sharon Shavitt
Tightness–looseness: A new framework to understand consumer behavior
Ren Li, Sarah Gordon, Michele J. Gelfand
Refining the tightness and looseness framework with a consumer lens
Lily Lin, Darren W. Dahl, Jennifer J. Argo
Tightness–looseness: Implications for consumer and branding research
Carlos J. Torelli, María A. Rodas
Tightness-looseness and consumer behavior: The road ahead
Michele J. Gelfand, Ren Li, Sarah Gordon