TOC: Intl J Pharma Healthcare Mar
Introduction
International Journal of Pharmaceutical and Healthcare Marketing, 11(2)
Variations in involvement: motivating bystanders to care for senior citizens
Sarah Keller and Timothy Wilkinson
Communicating with underserved audiences
J. Robyn Goodman, Ryan Theis, and Elizabeth Shenkman
Listening to Immokalee moms
Cynthia Morton, Sebastian Galindo, Maria Morera, Naa Dodoo, Cristobal Gonzalez, Linwan Wu, Suzanne Fundingsland, Kendra Auguste, Lauren Headrick, Paul Monaghan, and Karla Shelnutt
Disruptive innovation in rural American healthcare: the physician assistant practice
Eric R. Kushins, Henry Heard, and J. Michael Weber
Innovation for elderly with dementia – localization technology transfer
Tobias Ebbing and Marzenna Cichosz
Managed care Medicaid
William Trombetta
Vulnerable populations in food deserts: a case study
Van Wood and Manoj Thomas
Issues in healthcare for vulnerable populations
J. Michael Weber