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INFORMS Society for Marketing Science (ISMS) Buck Weaver Award Honors Gary L. Lilien

Gary L. Lilien, Distinguished Professor of  at the  at , Research Professor of Marketing at University of Technology, Sydney and the co-founder and Research Director of   was honored this year with the fifteenth annual Buck Weaver Award for Marketing.

The Buck Weaver Award is given annually by the INFORMS Society for Marketing Science (ISMS).  The award honors distinguished scholars and practitioners who have excelled in the achievement of rigor and relevance in marketing science.  Previous winners include Paul Green, Vince Barabba (Head of US Census, previous Head of Marketing Research at Kodak and General Motors), Gerald Zaltman, John Little, David Aaker, Jerry Wind, Don Lehmann, Magid Abraham (co-founder of ComScore), Glen Urban, John Hauser, V. Srinivasan, and Dominique Hanssens.

Henry Grady “Buck” Weaver was a pioneer in marketing research and market-based decision making in the 1930s. Working for General Motors, he was the first known director of marketing research to pioneer formal consumer research on attitudes, opinions, styling preferences, and customer design feature priorities. His contributions to the field were noted by TIME Magazine in the 1930s.

Dominique Hanssens, Distinguished Research Professor at the University of California at Los Angeles, and previous recipient of the award, presented the award to Gary at the 39^th Informs Marketing Science conference held June 7-9 2017 at the Marshall School of Business at the University of Southern California at Los Angeles, California.