TOC: Mar Ed Rev
Introduction
Marketing Education Review, 27(2)
Advancing the Art and Science of Teaching Through Innovation
–Dawn Edmiston [] []
Teaching Innovations in Marketing: A Brand-Based Student-Led Inquiry of Marketing Concepts and Practices
–Leonard R. Hostetter Jr [] []
The Consumer Behavior Challenge: Designing an Assignment to Motivate Student Reflection and Self-Growth
–Renée Gravois, Tará Burnthorne Lopez & Michael C. Budden [] []
Negotiation Skill Development Exercise
–Gregory E. Benson & Ngan N. Chau [] []
Understanding the Sales Process by Selling
–Dave Bussière [] []
Pennies for Milk: Using a First-Hand Descent Into Randomness to Illustrate the Risks of Regression to the Mean for Marketing Researchers and Managers
–Steven S. Posavac & Emil J. Posavac [] []
Business News as a Source of Information Literacy in Marketing
–Kendra Fowler & Eileen Bridges [] []
Native Advertising: Trickery or Technique? An Ethics Project and Debate
–Jennifer Zarzosa & Sarah Fischbach [] []
The BuzzFeed Marketing Challenge: An Integrative Social Media Experience
–Scott W. Cowley [] []
Creating Student Engagement: The Kickstarter Active Learning Project
–Elliott Manzon [] []
Classroom Ready Teaching Moments
–D. Joel Whalen & Kesha K. Coker [] []