TOC: J Mar Man
Introduction
Journal of Marketing Management, 33(5/6)
Optimal standard measures for marketing
–John R. Rossiter [] []
The impact of personalised incentives on the profitability of customer retention campaigns
–Ali Tamaddoni, Stanislav Stakhovych & Michael Ewing [] []
Seek or destroy? Examining value creation and destruction in behaviour maintenance in social marketing
–Nadia Zainuddin, Kendall Dent & Leona Tam [] []
Social media engagement: a model of antecedents and relational outcomes
–Laurence Dessart [] []
Putting sense of place at the centre of place brand development
–Agnès François Lecompte, Magali Trelohan, Michel Gentric & Manuelle Aquilina [] []
The ambiguity of place branding consultancy: working with stakeholders in Rio de Janeiro
–Raquel Goulart Sztejnberg & Massimo Giovanardi [] []
Why do firms delete brands? Insights from a qualitative study
–Purvi Shah [] []
Consumer intentions to engage in s-commerce: a cross-national study
–Constanza Bianchi, Lynda Andrews, Melanie Wiese & Syed Fazal-E-Hasan [] []