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Thoughts on “‘We’ or ‘Me’ consumer goods” five years later
–David Ackerman & Christina Chung [] []

Creating and writing effective research
–Donald R. Lehmann [] []

Reflections on “Word-of-mouth effects on short-term and long-term product judgments”
–M. Paula Fitzgerald [] []

Consumer innovativeness and international consumer behavior: Comments and extensions
–Wooyang Kim, C. Anthony Di Benedetto & James M. Hunt [] []

Commenting on “Atmospheric affect … gaining share of customer”
–Barry J. Babin, Jill P. Attaway & Kevin W. James [] []

Relationship marketing and service: An update
–Christian Grönroos [] []

To sponsor or not to sponsor: Transgressions are unequally detrimental
–Joseph W. Chang [] []

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