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The ÂÜÀòÉç¹ÙÍø‘s Innovation, Technology and Interactivity Special Interest Group (“TechSIG”) is pleased to announced that the Lazaridis Institute will award an annual Prize of $1,500 USD and a related plaque for the “Best Paper for Research on the Practice of Marketing as it relates to Innovation, Technology and Interactivity, sponsored by the Lazaridis Institute for Management of Technology Enterprises”. Informally, the Prize will be known as the ÂÜÀòÉç¹ÙÍø TechSIG Lazaridis Prize and will be announced at the ÂÜÀòÉç¹ÙÍø Summer Educators Conference.

The ÂÜÀòÉç¹ÙÍø TechSIG Lazaridis Prize will be awarded to the paper published in the preceding year that best, in the interpretation of the Prize Committee, addresses issues relevant to the practice of marketing as it relates to innovation, technology and interactivity.

Nominations are sought from the ÂÜÀòÉç¹ÙÍø and sister communities; nominators may forward 1 (one) journal article that was published in 2016. Nominations must be received by 5 July 2017.

Please send your nomination to techsig@ama.org.

The research mandate of the is to investigate the key issues facing managers of technology firms as they move from start-up to stay-up and then, scale up in global markets. The Institute is affiliated with Wilfrid Laurier University in Waterloo, Canada.

The mission of the ÂÜÀòÉç¹ÙÍø’s Innovation, Technology and Interactivity SIG is to promote professional interaction among academics and professionals who share an interest in marketing high technology products and innovations, the application of technology in marketing, and the use of direct, digital and interactive marketing.