Reusing Reviews at CNS
Introduction
Customer Needs and Solution describes and clarifies its policy on the option for authors to reuse reviews from other journals
Reuse Reviews from existing A Journals – Customer Needs and Solution (CNS) Policy Clarification
We received quite a few inquiries recently about CNS’s policy on reusing reviews from existing A journals, including at the Marketing Science Conference at USC last week. Given CNS is the first journal in marketing that has implemented this policy and its popularity among our authors (and potential authors), let me clarify this policy through this email:
- When submitting a manuscript to CNS, authors have the option, but are not required, to submit reviews received from existing A journals where their work was previously reviewed (e.g., authors were invited to revise but choose n
- ot to, or rejected despite merit).
- If authors do not submit such prior review to CNS, the manuscript will be reviewed in the traditional manner – it will be handled by a SE, and read by a review team at CNS.
- If authors choose to submit such prior review to CNS, with a short response (about 2 pages) to the set of the review (including what have been done in response to the review), I or one of the SE at CNS will make a desk decision on the paper without sending it out to a new set of reviewers. This decision typically will be made within a week. The desk decision include: reject, conditional accept, accept. In rare cases, a SE might seek additional feedback on the paper before making the final decision.
For example, Dave Godes and his co-author and former student, Andrea Wojnicki, submitted their excellent work “Signaling Success: Word of Mouth as Self-Enhancement” to CNS on June 5, 2017, together with prior review from JMR and response to that review. ?This
paper has received 186 citations ?so far ?
in the various working paper format?s. ?
The conditional acceptance decision is made on June 9, 2017.
paper has received 186 citations ?so far ?
in the various working paper format?s. ?
The conditional acceptance decision is made on June 9, 2017.
Thanks for your continued support! I have also included some background information about CNS
?below,
for those who are not familiar with the journal yet.
Have a great summer!
Min
Min Ding
The Bard Professor of Marketing
Editor-in-Chief |
Smeal College of Business | The Pennsylvania State University
Background on CNS:
CNS accepts any papers on critical issues related to customer needs (broadly defined to include the needs of both consumers and business customers) and solutions that address such needs, regardless methods, paradigm, topics. We are the destination for anyone who studies customers.
CNS will develop into an A journal by complementing existing A journals through a high risk high payoff (our so-called VC) approach. Our authors and editorial board members are among the best scholars in our field ().
CNS is the first choice of journal for articles with potentially high (future) impact and medium/high uncertainty. CNS takes more risk and focuses on the future (impact), compared to existing A journals. Conditional on the potential (future) impact, we are happy to publish papers that are, for example,
- Not mainstream/hot/large enough at present (but might be huge later), e.g., topics, segment of market/customers, method, or industry level work (no need to generalize to other industries)
- Not marketing enough by current standard (as long as relevant to customers, broadly defined), e.g., computer science, NGO, politics
- Too unconventional (idea, result, method)
- Not fully done by current standard (e.g., can’t be done in near future, or take too long and too much resources)
While CNS is the first journal choice for this type of paper, we also welcome traditional A journal papers that for some reason could not go through the review process in these journals but have potential (future) impacts that CNS likes.