Paul E. Green Award 2017
Introduction
Navdeep Sahni has been selected as the recipient of the 2017 Paul E. Green award for his 2016 JMR article on advertising spillovers
The Journal of Marketing Research is pleased to announce recipients of the Paul E. Green award.
Navdeep Sahni has been selected as the recipient of the annual Paul E. Green award for his article “Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising,” which appeared in the August 2016 issue of the Journal of Marketing Research (Volume 53, Issue 4). See the article snapshot here:
/publications/JournalOfMarketingResearch/Pages/advertising-spillovers.aspx
The award honors the Journal of Marketing Research article published in 2016 that demonstrates the most potential to contribute significantly to the practice of marketing research.
The other distinguished finalists for the award were:
- Eva Ascarza, Raghuram Iyengar, and Martin Schleicher, “The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment,” (Volume 53, Issue 1, February 2016)
- Alexander Edeling and Marc Fischer, “Marketing’s Impact on Firm Value: Generalizations from a Meta-Analysis,” (Volume 53, Issue 4, August 2016)
- Suzanne B. Shu, Robert Zeithammer, and John W. Payne, “Consumer Preferences for Annuity Attributes: Beyond Net Present Value,” (Volume 53, Issue 2, April 2016)
The Green award committee was made up of Russ Winer (chair), Sachin Gupta, and John Deighton.
The award is presented annually at the Summer ÂÜÀòÉç¹ÙÍø Conference | .