TOC: Psych Mar
Introduction
Psychology & Marketing, 34(7)
Moving up in taste: Enhanced projected taste and freshness of moving food products
–Yaniv Gvili, Aner Tal, Moty Amar and Brian Wansink [] []
Envisioning a future purchase: The effects of consumption imagery perspective and identity on consumer motivation
–Monica Soliman, Roger Buehler and Johanna Peetz [] []
Flag backlash: Why does the presence of the American flag reduce product evaluation?
–Lili Wang and Peng Zuo [] []
Consumer self-construal and trust as determinants of the reactance to a recommender advice
–Muhammad Aljukhadar, Valerie Trifts and Sylvain Senecal [] []
Engaging fans on microblog: the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement
–Wanqi Gong and Xigen Li [] []
Under the sway of a mobile device during an in-store shopping experience
–Cindy B. Rippé, Suri Weisfeld-Spolter, Yuliya Yurova, Alan J. Dubinsky and Dena Hale [] []