TOC: J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 45(4)
Editorial
The role of university research centers in promoting research
V. Kumar
Commentary
Perspectives on university research centers: lessons from the ISBM
Gary L. Lilien
Commentary
Research centers, business schools, and the world of sales
Michael Ahearne
Commentary
Marketing research centers: community, productivity, and relevance
Robert W. Palmatier
Conceptual/Theoretical Paper
The customer value proposition: evolution, development, and application in marketing
Adrian Payne, Pennie Frow & Andreas Eggert
Original Empirical Research
When and why do customer solutions pay off in business markets?
Stefan Worm, Sundar G. Bharadwaj, Wolfgang Ulaga & Werner J. Reinartz
When do the stock market returns to new product preannouncements predict product performance? Empirical evidence from the U.S. automotive industry
M. Berk Talay, M. Billur Akdeniz & Ahmet H. Kirca
Negative word of mouth can be a positive for consumers connected to the brand
Andrew E. Wilson, Michael D. Giebelhausen & Michael K. Brady
OEM implementation of supplier-developed component innovations: the role of supplier actions
Ashwin W. Joshi
Can copycat private labels improve the consumer’s shopping experience? A fluency explanation
Katie Kelting, Adam Duhachek & Kimberly Whitler