TOC: Intl J Market Res
Introduction
International Journal of Market Research, 59(3)
Editorial
–Peter Mouncey [] []
Letters regarding ‘Investigating market research ethics: an empirical study of codes of ethics in practice and their effect on ethical behaviour’, Anca C. Yallop and Simon Mowatt
–Karin Curran, Kay Bramley, Winifred Henderson and Anca C. Yallop and Simon Mowatt [] [Google Scholar]
Viewpoint: What next for qualitative research?
–Kirsty Fuller [] []
Forum: BPC/MRS enquiry into election: Ipsos MORI response and perspective
–Roger Mortimore, Paul Baines, Robert Worcester and Mark Gill [] []
Evaluating data quality in reports of sales in a retail establishment survey
–Kristen Olson, Xiaoyu Lin and Timothy Banks [] []
The impact of word of mouth on intention to purchase currently used and other brands
–Robert East, Jenni Romaniuk, Rahul Chawdhary and Mark Uncles [] []
Picking winners: new product concept testing with item response theory
–Chunyu Li, Ling Peng and Geng Cui [] []
Marketing models: a review of the literature
–Canan Eryigit [] []
Conference Notes: ‘Methodology in Context’, 24 November 2016, London
–Rachel Lawes and Neha Viswanathan [] [Google Scholar]
Book review: 98% Pure Potato, by Tracey Follows and John Griffiths
–Merry Baskin [] []