TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 25(5/6)
Market orientation and customer-based corporate brand equity (CBCBE): a dyadic study of Indian B2B firms
–Soumya Sarkar & Prashant Mishra [] []
The role of customer management capabilities in public–private partnerships
–Ana Isabel Canhoto, Maureen Meadows, Kirstie Ball, Elizabeth Daniel, Sally Dibb & Keith Spiller [] []
Are key marketing topics adequately covered in strategic management?
–Meredith E. David & Fred R. David [] []
Predicting Internet banking adoption in India: a perceived risk perspective
–Sanjit Kumar Roy, M.S. Balaji, Ankit Kesharwani & Harjit Sekhon [] []
Market or society? Dual orientations and the impact on innovativeness in media organizations
–Mark A.A.M. Leenders, Mark A. Farrell & Richard van der Wurff [] []
Toward a contingency theory of CRM adoption
–Paul Williams, Nicholas Ashill & Earl Naumann [] []
Unpicking antecedents of CRM adoption: a two-stage model
–Faten Jaber & Lyndon Simkin [] []
The ties that bind us: examining relationship marketing orientation and its impact on firm performance in the information systems outsourcing services sector
–Rebecca Kwan & Jamie L. Carlson [] []