TOC: J Relationship Mar
Introduction
Journal of Relationship Marketing, 16(2)
The Moderating Role of Involvement on the Overchoice Effect in Retail Decision Making
–Valter Afonso Vieira [] []
Role of Customer Retention Equity in Creating and Developing Brand Value
–Hardeep Chahal & Renu Bala [] []
Do Loyalty Cards Enhance Loyalty in the Pharmaceutical Sector?
–Susana Henriques Marques, Margarida G. M. S. Cardoso & Ana Catarina Afonso Lindeza [] []