TOC: J Interactive Adv
Introduction
Journal of Interactive Advertising, 17(1)
Source Customization Reduces Psychological Reactance to a Persuasive Message via User Control and Identity Perceptions
–Michael D. Hanus & Jesse Fox [] []
Consumers’ Social Media Advocacy Behaviors Regarding Luxury Brands: An Explanatory Framework
–Eunseon (Penny) Kwon, S. Ratneshwar & Esther Thorson [] [Google Scholar]
Corporate Ethical Branding on YouTube: CSR Communication Strategies and Brand Anthropomorphism
–Jing (Taylor) Wen & Baobao Song [] []
Going Native on Social Media: The Effects of Social Media Characteristics on Native Ad Effectiveness
–Ruoxu Wang & Yan Huang [] []
A Decade of Change and the Emergence of Digital Media: Analysis of Trade Press Coverage of the Advertising Industry, 2005–2014
–Sally J. McMillan & Courtney C. Childers [] []
Establishing a Paradigm: A Systematic Analysis of Interactive Advertising Research
–Terry Daugherty, Vanja Djuric, Hairong Li & John Leckenby [] []