TOC: J Global Mar
Introduction
Journal of Global Marketing, 30(3)
EDITORIAL
Special Issue: Role of Gender in Global Marketing
–Ajay K. Manrai [] []
Gender Entrepreneurship and Global Marketing
–Vanessa Ratten [] []
Nascent Entrepreneurs’ Motivations in European Economies: A Gender Approach Using GEM Data
–Gina Santos, Rui Silva, Ricardo Gouveia Rodrigues, Carla Marques & Carmen Leal [] [Google Scholar]
Global Marketing, Gender and Family Business in Asia: A Literature Review
–Veland Ramadani & Shqipe Gërguri-Rashiti [] []
Exploring the Antecedents of Brand Loyalty and Electronic Word of Mouth in Social-Media-Based Brand Communities: Do Gender Differences Matter?
–Riccardo Rialti, Lamberto Zollo, Massimiliano M. Pellegrini & Cristiano Ciappei [] []
Gender and Hedonic Usage Motive Differences in Social Media Site Usage Behavior
–Jeen-Su Lim, John H. Heinrichs & Kee-Sook Lim [] []
Work-Family Balance and Marketing Capabilities as Determinants of Chinese Women Entrepreneurs’ Firm Performance
–Dianne H. B. Welsh, Eugene Kaciak, Esra Memili & Qiuhan Zhou [] [Google Scholar]
Brand Management as an Internationalization Strategy for SME: A Multiple Case Study
–Maria Couto & João J. Ferreira [] []