TOC: Mar Sci
Introduction
Marketing Science, 36(3)
Editorial — Acknowledging 2016 Marketing Science Contributions
–K. Sudhir []
Motivation of User-Generated Content: Social Connectedness Moderates the Effects of Monetary Rewards
–Yacheng Sun, Xiaojing Dong, and Shelby McIntyre [] []
A Dynamic Model of Health Insurance Choices and Healthcare Consumption Decisions
–Nitin Mehta, Jian Ni, Kannan Srinivasan, and Baohong Sun [] []
Competition in Corruptible Markets
–Shubhranshu Singh [] []
Promotion Spillovers: Drug Detailing in Combination Therapy
–Hongju Liu, Qiang Liu, and Pradeep K. Chintagunta [] []
In-Store Advertising by Competitors
–Dmitri Kuksov, Ashutosh Prasad, and Mohammad Zia [] []
Behavioral Price Discrimination in the Presence of Switching Costs
–Koray Cosguner, Tat Y. Chan, and P. B. (Seethu) Seetharaman [] []
Dyadic Compromise Effect
–Lin Boldt and Neeraj Arora [] []
Robust Dynamic Estimation
–Olivier Rubel and Prasad A. Naik [] []