TOC: J Mar Res
Introduction
Journal of Marketing Research, 54(3)
Beyond the Target Customer: Social Effects of Customer Relationship Management Campaigns
–Eva Ascarza, Peter Ebbes, Oded Netzer, and Matthew Danielson [] []
Social Interactions and Monetary Incentives in Driving Consumer Repeat Behavior
–Kamer Toker-Yildiz, Minakshi Trivedi, Jeonghye Choi, and Sue Ryung Chang [] []
Why Do Salespeople Quit? An Empirical Examination of Own and Peer Effects on Salesperson Turnover Behavior
–Sarang Sunder, V. Kumar, Ashley Goreczny, and Todd Maurer [] []
Extracting Summary Piles from Sorting Task Data
–Simon J. Blanchard, Daniel Aloise, and Wayne S. DeSarbo [] []
Time Preferences and Mortgage Choice
–Stephen A. Atlas, Eric J. Johnson, and John W. Payne [] []
Efficient Design and Analysis for a Selective Choice Process
–Ty Henderson and Qing Liu [] []
Keep Your Cool or Let It Out: Nonlinear Effects of Expressed Arousal on Perceptions of Consumer Reviews
–Dezhi Yin, Samuel D. Bond, and Han Zhang [] []
On the Method of Evolutionary Psychology and Its Applicability to Consumer Research
–Gad Saad [] []
Turning Off the Lights: Consumers’ Environmental Efforts Depend on Visible Efforts of Firms
–Wenbo Wang, Aradhna Krishna, and Brent McFerran [] []
The Benefits of Emergency Reserves: Greater Preference and Persistence for Goals That Have Slack with a Cost
–Marissa A. Sharif and Suzanne B. Shu [] []