TOC: J Intl Mar
Introduction
Journal of International Marketing, 25(2)
Ritualization: A Strategic Tool to Position Brands in International Markets
–Amalesh Sharma, V. Kumar, and Sourav Bikash Borah [] []
The Role of M-Commerce Readiness in Emerging and Developed Markets
–Abdul R. Ashraf, Narongsak (Tek) Thongpapanl, Bulent Menguc, and Gavin Northey [] []
I Use It but Will Tell You That I Don’t: Consumers’ Country-of-Origin Cue Usage Denial
–Marc Herz and Adamantios Diamantopoulos [] []
Relational Governance and Control Mechanisms of Export Ventures: An Examination Across Relationship Length
–Min Ju and Gerald Yong Gao [] []
Mine Your Customers or Mine Your Business: The Moderating Role of Culture in Online Word-of-Mouth Reviews
–Linghui Tang [] []