SportSIG Awards
Introduction
Kirk Wakefield has won the ÂÜÀòÉç¹ÙÍø SIG's Distinguished Career Award and Jonathan A. Jensen has won Emerging Scholar
Wakefield, Jensen 2017 ÂÜÀòÉç¹ÙÍø SportSIG Award Winners
Cobbs et al. author “Paper of the Year in Sport Marketing”
Chicago, IL – The ÂÜÀòÉç¹ÙÍø’s (ÂÜÀòÉç¹ÙÍø) Sport & Sponsorship-Linked Marketing Special Interest Group (SportSIG) has named Kirk Wakefield of Baylor University and Jonathan A. Jensen of the University of North Carolina at Chapel Hill its major award winners for 2017.
Wakefield, the Edwin W. Streetman Professor of Retail Marketing at Baylor University, has been awarded the “Distinguished Career Contributions to the Scientific Understanding of Sports Business” Award, the group’s highest recognition. Wakefield has authored dozens of influential publications in prestigious journals such as the Journal of Marketing, Journal of Consumer Research, Journal of Retailing, Journal of Advertising, and Journal of the Academy of Marketing Science. In addition, as Executive Director of the Center for Sports Sponsorship & Sales (S3), Wakefield has worked extensively with a number of high profile industry partners, including the Dallas Cowboys, Cleveland Browns, San Diego Padres, and many others. Wakefield joins a select group of only nine individuals who have been afforded this honor.
A former executive with leading sport marketing agencies, Jensen has been named the 2017 “Emerging Scholar in Sport Marketing,” an award that recognizes a scholar in the early stage of his or her career who has significantly contributed to the scientific study of sport and/or sponsorship-linked marketing. Jensen, who earned his PhD in 2015, is being honored on the strength of first author publications in the Journal of Advertising Research, Marketing Letters, Journal of Consumer Marketing, Business Horizons, Journal of Global Marketing, Marketing Intelligence & Planning, the Journal of Sport Management, and Sport Marketing Quarterly. Jensen has twice been named a finalist in the research papers competition at the MIT Sloan Sports Analytics Conference.
Published in the Journal of Sport Management in 2017, a paper entitled “Prioritizing Sponsorship Resources in Formula One Racing: A Longitudinal Analysis” and authored by Joe Cobbs of Northern Kentucky University, B. David Tyler of Western Carolina University, Jonathan A. Jensen of the University of North Carolina at Chapel Hill, and Kwong Chan of Northeastern University has been named the 2017 “Paper of the Year in Sport Marketing.” The paper was deemed by judges to have made a significant contribution to the academic study of sport marketing based on its analysis of 40 years of data on the influence of more than 1,000 commercial sponsors on the survival of Formula One Racing teams.
Panels of judges comprised of former SportSIG award winners chose winners in each category from the groups of nominees. Each award winner will be presented with a plaque and honored at the 2017 Summer ÂÜÀòÉç¹ÙÍø Conference in San Francisco in August.