TOC: J Mar Higher Ed
Introduction
Journal of Marketing for Higher Education, 27(1)
Student satisfaction in higher education: a meta-analytic study
–Fernando de Oliveira Santini, Wagner Junior Ladeira, Claudio Hoffmann Sampaio & Gustavo da Silva Costa [] []
Brand personality in higher education: anthropomorphized university marketing communications
–Richard Rutter, Fiona Lettice & John Nadeau [] []
Relationship quality in higher education marketing: the role of social media engagement
–Melissa Clark, Monica B. Fine & Cara-Lynn Scheuer [] []
How service values influence the processing of word-of-mouth in the evaluation of credence beliefs
–Kristiina Herold, Jenni Sipilä, Anssi Tarkiainen & Sanna Sundqvist [] []
Alternative pathways to legitimacy: promotional practices in the Ontario for-profit college sector
–Roger Pizarro Milian & Linda Quirke [] []
Embracing online education: exploring options for success
–Leroy Robinson [] []
Engaging fans and the community in social media: interaction with institutions of higher education on Facebook
–Felicitas M. Brech, Uwe Messer, Brian A. Vander Schee, Philipp A. Rauschnabel & Bjoern S. Ivens [] []
Social media in higher education: understanding how colleges and universities use Facebook
–Adam Peruta & Alison B. Shields [] []
MOOCs to university: a consumer goal and marketing perspective
–Jason Howarth, Steven D’Alessandro, Lester Johnson & Lesley White [] []