TOC: Intl J Nonprofit Vol Sector Mar
Introduction
International Journal of Nonprofit and Voluntary Sector Marketing, 22(2)
External motivators for donation of money and/or goods
–Emerson Wagner Mainardes, Rozélia Laurett, Nívea Coelho Pereira Degasperi and Sarah Venturim Lasso [] []
Effectiveness of cause-related marketing for differential positioning of market entrant in developing market: An exploratory study in Indian context
–Deep Shree, Ankush Gupta and Mahim Sagar [] []
Indonesian healthy living intentions: Segmentation study insights
–Denni Arli, Timo Dietrich, Aaron Tkaczynski and Sharyn Rundle-Thiele [] []
Do consumers consider Word of Mouth for crucial life decisions?
–Ali Bhayani [] []
Reinventing the rattling tin: How UK charities use Facebook in fundraising
–Evie Lucas [] []