TOC: Recerch Apps Mar
Introduction
Recherche et Applications en Marketing, 32(2)
Editorial
–Nil Özçaglar-Toulouse []
Emotions and prosocial behaviours: A study of the effectiveness of shocking charity campaigns
–Jeanne Albouy [] []
‘We make markets’: The role of the Ethical Fashion Show in categorising the ethical fashion
–Vivien Blanchet [] []
Package graphic design and innovation: A comparative study of Bordeaux and Barossa wine visual codes
–Franck Celhay, Josselin Masson, Karine Garcia, Pauline Folcher, Justin Cohen [] []
Improving dietary behaviour with nutrition labelling: Towards a research agenda that serves consumer well-being
–Lydiane Nabec [] []
How preference measurement between products impacts the estimated weight of their attributes?
–Eline Jongmans, Alain Jolibert [] []