TOC: Quant Mar Econ
Introduction
Quantitative Marketing and Economics, 15(2)
E-book pricing and vertical restraints
Babur De los Santos & Matthijs R. Wildenbeest
Why offer lower prices to past customers? Inducing favorable social price comparisons to enhance customer retention
Seung Hwan (Shawn) Lee & Scott Fay
Price-matching guarantees in dual channels
Arcan Nalca