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Uncertainty Increases the Reliance on Affect in Decisions
Ali Faraji-Rad; Michel Tuan Pham

Selling Pain to the Saturated Self
Rebecca Scott; Julien Cayla; Bernard Cova

Redefining Home: How Cultural Distinctiveness Affects the Malleability of In-Group Boundaries and Brand Preferences
Carlos J. Torelli; Rohini Ahluwalia; Shirley Y. Y. Cheng; Nicholas J. Olson; Jennifer L. Stoner

When Bigger Is Better (and When It Is Not): Implicit Bias in Numeric Judgments
Ellie J. Kyung; Manoj Thomas ; Aradhna Krishna

Costly Curves: How Human-Like Shapes Can Increase Spending
Marisabel Romero ; Adam W. Craig

Social Exclusion and Consumer Switching Behavior: A Control Restoration Mechanism
Lei Su; Yuwei Jiang ; Zhansheng Chen; C. Nathan Dewall

Conspicuous Consumption of Time: When Busyness and Lack of Leisure Time Become a Status Symbol
Silvia Bellezza; Neeru Paharia; Anat Keinan

Play at Any Cost: How Cosplayers Produce and Sustain Their Ludic Communal Consumption Experiences
Anastasia Seregina; Henri A. Weijo

A Ticket for Your Thoughts: Method for Predicting Content Recall and Sales Using Neural Similarity of Moviegoers
Samuel B. Barnett; Moran Cerf

Power Distance Belief, Power, and Charitable Giving
Dahee Han; Ashok K. Lalwani; Adam Duhachek

Tutorials in Consumer Research

Crowdsourcing Consumer Research
Joseph K. Goodman; Gabriele Paolacci

MTurk Character Misrepresentation: Assessment and Solutions
Kathryn Sharpe Wessling; Joel Huber; Oded Netzer

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