TOC: Intl J Internet Mar Adv
Introduction
International Journal of Internet Marketing and Advertising, 11(2)
Investigating antecedents of consumers’ video-sharing behaviour on social media
–Sehwan Oh; Hyunmi Baek; Joong-Ho Ahn [] [Google Scholar]
Examining the role of relationship factors on eWOM effectiveness in social media
–Junga Kim; Chunsik Lee [] []
Personalisation in marketing: an exploratory study
–Hamendra Dangi; Anuradha Malik [] []
How should marketers deal with growth pattern changes in viral marketing campaigns?
–Kyongsei Sohn; Mustafa S. Canbolat; John T. Gardner [] []
Effects of Twitter communication styles on consumers’ brand personality perceptions, attitudes and purchase intentions
–Xiaochen Angela Zhang [] [Google Scholar] antecedents of consumers’ video-sharing behaviour on social media