Revisit: Marketing Science 2017
Introduction
Los Angeles, 8-10 Jun 2017
Dear Colleagues,
I am delighted to share with you that the program for the 39th Marketing Science Conference at USC is now online:
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We received a record 850 papers for presentation which we organized in 19 parallel tracks, each of four sessions, over three days. New topics include user generated data, social media, online auctions, online search, and digital marketing among other topics. Traditional topics include advertising, pricing, promotion, channels, retailing, and new products, among many others.
Registrations are still open. For details see