Fashion Business Cases
Introduction
Case book to be published by Bloomsbury Publishing and edited by Michael Beverland
BLOOMSBURY FASHION BUSINESS CASES
Bloomsbury Publishing Plc
Editor-in-Chief: Leslie Davis Burns
Subject Editor: Michael Beverland
Bloomsbury Fashion Business Cases (BFBC) is an online learning resource designed specifically for students and educators of fashion and related fields, scheduled to launch online in 2018.
Containing a growing collection of hundreds of business case studies about all aspects of the fashion industry – design, product development, forecasting, sourcing, marketing, management, entrepreneurship, and retailing – BFBC will be available through annual library subscription.
Packed with cases of varying lengths, approaches, and background knowledge required, BFBC will provide essential content for all levels of fashion education and for use in both the classroom and independent learning. BFBC will be periodically updated with exciting new cases to stay at the cutting-edge of the fashion industry.
What are we looking for?
We’re seeking case studies from expert academics and fashion professionals, written specifically for students and educators of fashion. Case studies published on BFBC must be written about the fashion/apparel industry, should aim to explore key business concepts and principles, and should encourage students to put their knowledge into practice by responding to the business problem set out by the author.
We will publish cases on all aspects of fashion business. Please feel free to suggest a topic, or ask one of our Subject Editors for a selection of our target topics.
You may focus on particular companies, territories, sectors, and points in time. We are looking for global coverage of the industry through a variety of cases. A personal insight into the topic in question through industry experience and/or networks is a bonus, but equally valuable cases can be created through research and subject expertise. All cases will be authoritative and accurate.
Cases may report on real-life business problems faced by real fashion businesses, or they may present a hypothetical (but realistic) situation. They will range between 1,000 and 7,000 words in length, and payment will be made at the rate of £30 / 1,000 words. They should be aimed at either introductory, intermediate or advanced levels, to suit students from foundation to graduate.
How do I find out more?
Please contact Michael Beverland michael.beverland@rmit.edu.au
All cases are reviewed and subject to approval of the Subject Editor and Editor-in-Chief.
For further information about the resource in general, please contact:
Acquisitions Editor, Hannah Crump hannah.crump@bloomsbury.com
Editor-in-Chief, Leslie Davis Burns leslie.d.burns@comcast.net