TOC: Psych Mar
Introduction
Psychology & Marketing, 34(6)
When are Consumers Motivated to Connect with Ethical Brands? The Roles of Guilt and Moral Identity Importance
–Kevin P. Newman and Rebecca K. Trump [] []
Extrinsic and Intrinsic Contingent Self-Esteem and Materialism: A Correlational and Experimental Investigation
–Tania Nagpaul and Joyce S. Pang [] []
The “You and I” of Happiness: Investigating the Long-Term Impact of Self- and Other-Focused Happiness-Enhancing Activities
–Maria Sääksjärvi, Katarina Hellén and Pieter Desmet [] []
Consumer Attitudes toward Sponsors’ Counterambush Marketing Ads
–Joerg Koenigstorfer and Sebastian Uhrich [] []
Examining the Effectiveness of Fear Appeals in Prompting Help-Seeking: The Case of At-Risk Gamblers
–Svetlana De Vos, Roberta Crouch, Pascale Quester and Jasmina Ilicic [] [] Book Review
Confessions of the Pricing Man, Herman Simon. Switzerland: Springer International Publishing, 2015. ISBN: 978-3-319-20399-7
–Daniel R. Sersland []