TOC: J Mar
Introduction
Journal of Marketing, 81(3)
How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?
–Hannes Datta, Kusum L. Ailawadi, and Harald J. van Heerde [] []
Online Relationship Formation
–Irina V. Kozlenkova, Robert W. Palmatier, Eric (Er) Fang, Bangming Xiao, and Minxue Huang [] []
The Service–Profit Chain: A Meta-Analytic Test of a Comprehensive Theoretical Framework
–Jens Hogreve, Anja Iseke, Klaus Derfuss, and Tönnjes Eller [] []
How Does Local–Global Identity Affect Price Sensitivity?
–Huachao Gao, Yinlong Zhang, and Vikas Mittal [] []
Provision of Optional Versus Standard Product Features in Competition
–Subramanian Balachander, Esther Gal-Or, Tansev Geylani, and Alex Jiyoung Kim [] []
Savoring an Upcoming Experience Affects Ongoing and Remembered Consumption Enjoyment
–HaeEun Helen Chun, Kristin Diehl, and Deborah J. MacInnis [] []
Does It Pay to Recall Your Product Early? An Empirical Investigation in the Automobile Industry
–Meike Eilert, Satish Jayachandran, Kartik Kalaignanam, and Tracey A. Swartz [] []
The Joint Effects of Ex Ante Contractual Completeness and Ex Post Governance on Compliance in Franchised Marketing Channels
–Vishal Kashyap and Brian R. Murtha [] []