TOC: Young Consumers
Introduction
Young Consumers, 18(1)
An IMB model testing via endorser types and advertising appeals on young people’s attitude towards cervical cancer prevention advertisement in Hong Kong
Maggie S.K. Fung
Influence of social media marketing communications on young consumers’ attitudes
Rodney Graeme Duffett
Religiousness and digital piracy among young consumers in an emerging market
Denni Arli, Krzysztof Kubacki, Fandy Tjiptono, and Sebastian Morenodiez
Co-creating advertising literacy awareness campaigns for minors
Kristien Daems, Ingrid Moons, and Patrick De Pelsmacker
What determine shoppers’ preferences for malls in an emerging market?
Justin Paul
Effect of popularity and peer pressure on attitudes toward luxury among teens
Luciana A. Gil, Abhishek Dwivedi, and Lester W. Johnson
Gender and young consumer ethics: an examination in two Southeast Asian countries
Fandy Tjiptono, Denni Arli, and Warat Winit
Advertising vis-à-vis minors in Germany
Florian Geyer