TOC: J Mar Behav
Introduction
Journal of Marketing Behavior, 2(4)
Convexity Neglect in Consumer Decision Making
–Michael Tsiros and Haipeng (Allan) Chen [] []
The Licensing Effect Revisited: How Virtuous Behavior Heightens the Pleasure Derived from Subsequent Hedonic Consumption
–Aaron M. Garvey and Lisa E. Bolton [] []
Gender Effects on Loyalty: A Replication in an Emerging Market
–Falylath Babah Daouda, Paul T. M. Ingenbleek and Hans C. M. Van Trijp [] []
The IKEA Effect. A Conceptual Replication
–Marko Sarstedt, Doreen Neubert and Kati Barth [] []
Price Endings that Matter: A Conceptual Replication of Implicit Egotism Effects in Pricing
–Markus Husemann-Kopetzky and Sören Köcher [] []