TOC: J Intl Con Mar
Introduction
Journal of International Consumer Marketing, 29(3)
Editorial
–C. Anthony Di Benedetto []
Translating Brand Names Effectively: Brand Attitude Reversal and Perceived Brand Name Translation Relevance in an Emerging Market
–Paul Chao & Shengdong Lin [] []
WYSIWYG—Seeing is Believing: Consumer Responses to Levels of Design Newness, Product Innovativeness, and the Role of Country-of-Origin
–Anshu Saxena Arora & Amit Arora [] []
How Consumers React to Environmental Information: An Experimental Study
–Myriam Ertz, Julien François & Fabien Durif [] []
Consumers’ Use of Country-of-Manufacture Information? Norway and the United States: Ethnocentric, Economic, and Cultural Differences
–James G. Helgeson, Lada Helen V. Kurpis, Magne Supphellen & Ahmet Ekici [] [Google Scholar]
A Cross-Cultural Examination of the Impact of Transformation Expectations on Impulse Buying and Conspicuous Consumption
–Pattana Boonchoo & Amonrat Thoumrungroje [] []