TOC: J Adv
Introduction
Journal of Advertising, 46(2)
Opportunities for and Pitfalls of Using Big Data in Advertising Research
–Edward C. Malthouse & Hairong Li [] []
Special Section: Big Data in Advertising
An Investigation of Brand-Related User-Generated Content on Twitter
–Xia Liu, Alvin C. Burns & Yingjian Hou [] []
Cross-Industrial User Channel Preferences on the Path to Online Purchase: Homogeneous, Heterogeneous, or Mixed?
–Ingo F. Becker, Marc Linzmajer & Florian von Wangenheim [] []
Development of Trust Scores in Social Media (TSM) Algorithm and Application to Advertising Practice and Research
–Atanu Roy, Jisu Huh, Alexander Pfeuffer & Jaideep Srivastava [] []
Why Narrative Ads Work: An Integrated Process Explanation
–Eunjin (Anna) Kim, S. Ratneshwar & Esther Thorson [] []
Connecting With Celebrities: How Consumers Appropriate Celebrity Meanings for a Sense of Belonging
–Jennifer Edson Escalas & James R. Bettman [] []
Knowledge Flows Between Advertising and Other Disciplines: A Social Exchange Perspective
–Michelle R. Nelson, Chang-Dae Ham & Regina Ahn [] []
Literature Review Corner
Shedding New Light on How Advertising Literacy Can Affect Children’s Processing of Embedded Advertising Formats: A Future Research Agenda
–Liselot Hudders, Pieter De Pauw, Veroline Cauberghe, Katarina Panic, Brahim Zarouali & Esther Rozendaal [] [Google Scholar]