TOC: Intl J Sports Mar Sponsor
Introduction
International Journal of Sports Marketing and Sponsorship, 18(2)
Sponsor recall in sports events of short duration: empirical evidence from swimming competitions
Ho Keat Leng
Effects of social media interactions on brand associations
Petros Parganas, Christos Anagnostopoulos, and Simon Chadwick
Effect of the stadium occupancy rate on perceived game quality and visit intention
Taeyeon Oh, Hojun Sung, and Kisung Dennis Kwon
The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teams
Marilyn Giroux, Frank Pons, and Lionel Maltese
Investigating the different congruence effects on sports sponsor brand equity
Michael Chih-Hung Wang
Do college athletics marketers convert social media growth into ticket sales?
Nels Popp, Chad McEvoy, and Nicholas Watanabe