ISBM Fellows 2017
Introduction
Rob Palmatier and Erich Joachimsthaler have been named ISBM Fellows
Rob Palmatier and Erich Joachimsthaler Named ISBM Fellows
The Institute for the Study of Business Markets (ISBM) is pleased to announce the selection of its 2017 Fellows: Rob Palmatier, Professor of Marketing, John C. Narver Endowed Professor in Business Administration and Research Director of the Center for Sales and Marketing Strategy at the Foster School of Business, University of Washington and Erich Joachimsthaler, Founder and CEO of Vivaldi, a global strategy consultancy.
ISBM Fellows are (a) recognized senior scholars/thought leaders in one or more domains of B2B marketing, who are (b) dedicated to the mission of advancing both the theory and the practice of the discipline, (c) dedicated to working with practitioners, deeply involved in B2B education, and active in field research and publication in respected journals, and (d) active in ISBM academic meetings, practitioner meetings and/or ISBM educational programs. The selection committee was comprised of Raj Grewal (Chair), Gary Lilien and Raji Srinivasan.
For a complete list of ISBM Fellows see:
Rob and Erich will be formally inducted at the Annual ISBM Big Talk Meeting in State College, PA September 19-20.
Congratulations to Rob and Erich