Consumer Neuroscience
Introduction
Workshop prior to ACR, San Diego, 26 Oct 2017
WORKSHOP ON CONSUMER NEUROSCIENCE:
The Workshop on Consumer Neuroscience will be hosted at the San Diego Marriott Marquis & Marina on Thursday, October 26, 2017 prior to the 2017 Association for Consumer Research Annual Conference. During the workshop, participants will debate theoretical advances in consumer neuroscience, especially how concepts from affective, cognitive, and social neuroscience can inform consumer research and vise versa. Two keynote speakers, Profs. Antoine Bechara and Piotr Winkielman, will inspire participants with new ideas for collaboration.
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